Sunday, 24 May 2009

Globovisón: The Loose Cannon of Venezuelan Media

[Venezuela’s socialist national project is well underway and making ever more significant strides, in spite of an entrenched, privileged minority in opposition, relentlessly spurred on by the corporate media and its vociferous attacks.]

Globovisón: The Loose Cannon of Venezuelan Media

May 2oth 2009, by Carlos Ruiz - VenCentral

In their classic 1988 book Manufacturing Consent, Edward Herman and Noam Chomsky demonstrated how corporate media select topics, place emphasis, set boundaries, ask questions and shape content in accordance with broad capitalist imperatives. It’s a largely unconscious process driven by conformist human beings, and infinitely more effective than the heavy-handed methods of past communist regimes.

During the 20th century, ballooning marketing budgets played a crucial role in the marginalization, and ultimate extinction of influential labor-based/progressive media. Today’s mass media subservience to elite power structures is an inevitable consequence of the pursuit of profit. Advertising revenues continue to flow to any given publication, radio or TV station on the condition that its reporting and general content supports a business-friendly status quo.

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